Gartner Research

Building the Next-Generation Web User Experience in Insurance

Published: 20 February 2014

ID: G00259034

Analyst(s): Kimberly Harris-Ferrante , Gene Phifer


New business initiatives like digitalization have driven an intensified focus on improving the Web experience among P&C and life insurers. Improving site functionality and embracing new portal technologies are critical in driving improved relations with prospects, policyholders and distributors.

Table Of Contents


  • Focus on Improved Web Experiences Intensifies in 2014
  • Building the Next-Generation Web Experience
  • Technology Investments Required

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