Gartner Research

Traditional IT Sourcing Transforms to a Business-Outcome-Based Sourcing Strategy at Medavie Blue Cross

Published: 20 February 2014

ID: G00262106

Analyst(s): Claudio Da Rold , Jeffrey Cole, Andy Rowsell-Jones , Linda Cohen


CIO Venky Kulkarni is responsible for Medavie Blue Cross' digital strategy. Recognizing the sizable shift precipitated by digital technology, he pushed his traditional reactive IT group toward a proactive business-outcome-based sourcing strategy.

Table Of Contents


  • A Traditional IT Shop Entering a Digital World
  • Business-Outcome-Based Sourcing for Speed and Agility in a Digital World
  • Business Outcome-Based Sourcing

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