Gartner Research

Gartner Webinar: 2014 Digital Marketing Predictions Show Future Bright for Empowered Consumers

Published: 21 February 2014

ID: G00261279

Analyst(s): Mike McGuire , Allen Weiner, Laura McLellan, Julie Hopkins , Jennifer Polk , Jennifer S. Beck


Five digital marketing predictions indicate that consumers will enjoy growing power in how they shop, talk, share, barter and engage with brands. This trend holds big implications for the digital marketers trying to reach them.

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