Gartner Research

Learn From the Patterns and Habits of Digital CMOs

Published: 21 February 2014

ID: G00255111

Analyst(s): Jake Sorofman, Martin Kihn

Summary

This series of senior executive profiles highlights the perspectives of notable senior marketing leaders who exemplify the patterns described in Gartner's report, "The Rise of the Digital CMO."

Table Of Contents

Analysis

Research Highlights

  • Pattern No. 1: HubSpot CMO Mike Volpe Says, "You Need to Focus on Getting Found Because Buyer Behavior Has Changed"
  • Pattern No. 2: IBM Global Director of Social Marketing Tami Cannizzaro Says, "People's Perception of Our Brand Is Formed by Their Community"
  • Pattern No. 3: La Prairie Senior VP of Global Marketing and Brand Strategy Sharon Osen Says, "Transformation Must Respect Tradition"
  • Pattern No. 4: eBay CMO Richelle Parham Says, "Strike a Balance Between Head and Heart"
  • Pattern No. 5: Delta Airlines Vice President of Marketing and Digital Commerce Bob Kupbens Says, "We're Not Where We Were"

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.