Gartner Research

Learn From the Patterns and Habits of Digital CMOs

Published: 21 February 2014

ID: G00255111

Analyst(s): Jake Sorofman, Martin Kihn


This series of senior executive profiles highlights the perspectives of notable senior marketing leaders who exemplify the patterns described in Gartner's report, "The Rise of the Digital CMO."

Table Of Contents


Research Highlights

  • Pattern No. 1: HubSpot CMO Mike Volpe Says, "You Need to Focus on Getting Found Because Buyer Behavior Has Changed"
  • Pattern No. 2: IBM Global Director of Social Marketing Tami Cannizzaro Says, "People's Perception of Our Brand Is Formed by Their Community"
  • Pattern No. 3: La Prairie Senior VP of Global Marketing and Brand Strategy Sharon Osen Says, "Transformation Must Respect Tradition"
  • Pattern No. 4: eBay CMO Richelle Parham Says, "Strike a Balance Between Head and Heart"
  • Pattern No. 5: Delta Airlines Vice President of Marketing and Digital Commerce Bob Kupbens Says, "We're Not Where We Were"

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