Gartner Research

The Changing Indian Insurance Market Is Driving Digitalization, CRM and Efficiency Efforts

Published: 24 February 2014

ID: G00255832

Analyst(s): Juergen Weiss , Biswajeet Mahapatra


Indian insurers' critical need for growth, cost reduction, and improved customer acquisition and retention requires extensive IT enablement. Insurance CIOs in India should apply Gartner's best practices to develop strategies that deliver real-world business value in a changing market environment.

Table Of Contents
  • Key Challenges



  • Form a Digital Task Force to Identify Key Processes and Key Performance Indicators That Can Be Improved by Digitalization
  • Create CRM Capabilities to Increase Agent and Customer Enablement
  • Automate Key Processes and Centralize Customer and Agent Data

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