Gartner Research

2013 Research Roundup: Voice of the Customer

Published: 24 February 2014

ID: G00262274

Analyst(s): Jim Davies

Summary

The voice-of-the-customer market is still fragmented and confusing. Most vendors lack a holistic ability to collect, analyze and act upon all feedback data sources. A successful VoC strategy also requires organizational change, but very few VoC vendors have credible business consulting services.

Table Of Contents

Analysis

Research Highlights

  • Best Practices During 2013
  • Market Evolution During 2013
  • Vendor Selection During 2013
  • Looking Forward to 2014

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