Gartner Research

Planned Research for Marketing Processes and Technologies, 2014

Published: 26 February 2014

ID: G00260803

Analyst(s): Kimberly Collins


Gartner's 2014 marketing technology research will focus on how CIOs can help marketing gain the most business value from technology investments. These key technology initiatives will help IT leaders accelerate their relationship and collaborate with CMOs and marketing leaders.

Table Of Contents


  • Key Issues
    • What Strategies, Processes and Best Practices Should CIOs Work With Marketing on to Enable CMOs and Marketing Leaders to Achieve Executional, Operational and Analytical Excellence?
    • How Will Marketing Strategies and Technologies Evolve to Enable Traditional and Digital Business Objectives?
    • How Will Organizations Select the Best Marketing Vendors and Technologies for Their Marketing Projects?
    • What Analytics and KPIs Are Required to Support Marketing Processes and Marketing Performance Management?
  • Related Agendas

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