Gartner Research

Building an Effective E-Commerce Growth Strategy in Europe

Published: 04 March 2014

ID: G00258120

Analyst(s): David Kohler

Summary

Building or revamping panregional e-commerce operations across Europe can be daunting. VPs of digital and e-commerce should use Gartner frameworks in addressing language, regulatory and logistical challenges to scale e-commerce operations smoothly.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Take Into Account Each Country's E-Commerce Ease of and Obstacles to Scaling Profitably
    • Country Benchmarks for E-Commerce Opportunity and Ease
  • Use Gartner's Four Deployment Approaches
  • Use Pace Layering to Take an Agile Approach to Multichannel Innovation Across the Region

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