Gartner Research

Find a Digital CMO to Drive Strategic Growth and Change

Published: 05 March 2014

ID: G00262304

Analyst(s): Jake Sorofman


Traditional chief marketing officers may have limited experience with digital dynamics, and digital natives lack the experience to lead. This role description will help you find or become a digital CMO to reduce this imbalance.

Table Of Contents


  • Justifying the Hire
  • Role Description
    • Responsibilities
    • Skills
    • Background
  • Measuring Performance
  • What to Do Next

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