Gartner Research

Improving the Value of Customer Data Through Applied Infonomics

Published: 06 March 2014

ID: G00261646

Analyst(s): Olive Huang, Douglas Laney

Summary

Customer data is a key component of CRM, but organizations often ignore the true value of that data. This research explores infonomics best practices that information professionals can use to manage customer data as an asset.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Start Managing Customer Data as a Corporate Asset
    • How to Measure the Value of Customer Information
  • Maximize the Value of Customer Data Using Asset Management Practices

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