Gartner Research

How Organizations Can Monetize Customer Data

Published: 06 March 2014

ID: G00262313

Analyst(s): Douglas Laney , Olive Huang


Customer data is not only a key component of CRM, but also has monetary value. We explain the varying business models and approaches to monetizing customer data, and provide suggestions to CRM leaders, digital business leaders and chief data officers on how to prepare themselves for this reality.

Table Of Contents
  • Key Challenges



  • Learn From Industry Examples and Identify Opportunities in Your Organization for Different Ways of Monetizing Customer Data Assets
  • Apply Infonomics Principles to Your Customer Data by Managing Customer Data With the Same Discipline as Any Other Corporate Asset
  • Evaluate Risks in Relation to Data Ownership and Privacy When Developing Your Business Model to Monetize Customer Data

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