Gartner Research

How Organizations Can Monetize Customer Data

Published: 06 March 2014

ID: G00262313

Analyst(s): Douglas Laney, Olive Huang

Summary

Customer data is not only a key component of CRM, but also has monetary value. We explain the varying business models and approaches to monetizing customer data, and provide suggestions to CRM leaders, digital business leaders and chief data officers on how to prepare themselves for this reality.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Learn From Industry Examples and Identify Opportunities in Your Organization for Different Ways of Monetizing Customer Data Assets
  • Apply Infonomics Principles to Your Customer Data by Managing Customer Data With the Same Discipline as Any Other Corporate Asset
  • Evaluate Risks in Relation to Data Ownership and Privacy When Developing Your Business Model to Monetize Customer Data

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.