Gartner Research

IT and Product Development Will Merge in the Digital Business

Published: 06 March 2014

ID: G00261120

Analyst(s): Patrick Meehan, Tomas Nielsen


The drive toward digitalization of products, markets and channels has seen a continual blurring of the lines between product development and IT. A digital business future might require IT and product development to be one and the same, which will present challenges for CIOs.

Table Of Contents
  • Key Challenges



  • Externalize Your Focus on the Opportunities Presented by the Digitalization of Products, Markets and Channels
  • Bring the IT Products Life Cycle Insights to the Enterprise Product Development and Support Cycles
  • As Digitalization Progresses, Look to Models Involving Co-creation, and How IT Would Support a Product Platform for End-User Content Development

Case Study

  • Tesla Motors: Illustrating the Benefits of Digital Updates of Physical Products
  • Smartphones: A Switch to Co-creation

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