Gartner Research

Eight Steps to a Compelling Business Case for a Collaboration and Social Software Initiative

Published: 07 March 2014

ID: G00260604

Analyst(s): Nikos Drakos


Sometimes a detailed financial business case is vital in order to gain funding for elements of an engagement initiative, such as collaboration and social software. We describe how IT leaders can create a convincing business case with a strong link to business benefits.

Table Of Contents
  • Key Challenges



  • Focus on Metrics Relating to Financial Performance
    • Step 1: Identify Stakeholders, Define Responsibilities and Agree Processes
    • Step 2: Select Metrics That Link the Initiative to Relevant Business Areas
    • Step 3: Baseline Current Performance
  • Describe the Causal Chain Between the Investment and Its Business Impact
    • Step 4: Describe How Solution Capabilities Are Likely to Affect Metrics
  • Agree Expected Improvements With all Stakeholders
    • Step 5: Negotiate Realistic Targets for Improved Business Outcomes
    • Step 6: Estimate the Financial Impact of Planned Improvements
    • Step 7: Determine the Total Cost of Ownership (TCO)
    • Step 8: Calculate ROI

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