Gartner Research

Best Practices for Developing a Successful Mobile Strategy

Published: 07 March 2014

ID: G00261836

Analyst(s): Michael Disabato


Mobility is not just a mashup of technologies, but also the next step in defining how we work and live and how organizations reach their customers. We interviewed 13 companies to learn how they successfully approached mobility. This report examines key insights and mobile strategy best practices.

Table Of Contents



  • Key Insights
    • Enterprises Are Still Learning What Mobility Is
    • Mobility Impacts the Entire Organization
    • Business Units Embraced Mobility Before IT
    • Strategy Goals
  • Mobility Drives Organizational Changes
    • Mobile Center of Excellence (MCoE)
    • Who Is Involved in Mobility?
  • Components of a Mobile Strategy
    • Application Requirements
    • Mobility, Risk and Security
    • Governance and Policy
    • Funding
  • Strategy Execution
    • Creating Mobility Policies
    • Global Cultural Impact
    • Metrics
  • Lessons Learned
    • Problems With Strategies
    • Culture Positives
    • Culture Negatives
    • Governance Issues
    • Innovation
  • Research Methodology
  • Focus of Research
  • Research Process
  • Demographics
  • Get Corporate Commitment


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