Gartner Research

Organizational Liquidity Readies Enterprises for Digital Business

Published: 07 March 2014

ID: G00262136

Analyst(s): Carol Rozwell , Elise Olding


Top-down organizational change mandates won't deliver results in the world of digital business. Organizational liquidity arms employees with the ability to capitalize on business moments; CIOs and business leaders should use it for a competitive advantage that competitors can't easily replicate.

Table Of Contents


  • What Is Organizational Liquidity?
  • Digital Business Requires an Emphasis on Organizational Liquidity
    • Change Management
    • Organizational Readiness
    • Organizational Liquidity
  • Goal Clarity, Role Flexibility and Accountability Set the Stage
    • Goal Clarity
    • Role Flexibility
    • Accountability
  • Organizational Liquidity Fuels Competitive Advantage
  • What Is Digital Business?

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