Gartner Research

Find a Chief Marketing Technologist to Seize Business Advantage

Published: 07 March 2014

ID: G00262061

Analyst(s): Laura McLellan, Richard Fouts


As the organization increases its reliance on technology to support digital marketing, the chief marketing technologist role has emerged to act as a critical advisor to the CMO. Use our insight to hire a CMT with the key skills required to advance your organization's strategic road map.

Table Of Contents


  • Justifying the Hire
  • Role Description
    • How to Use This Research
    • Consider the Size and Complexity of Your Business
    • Three Cautions
  • Responsibilities
  • Skills
  • Background
  • Job Titles
  • Measuring Performance
  • What to Do Next

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