Gartner Research

Market Trends: Enterprise Digital Services Drive CSPs' Diversification Strategy

Published: 10 March 2014

ID: G00255059

Analyst(s): Gyanee Dewnarain

Summary

Enterprise digital services enable CSPs to address new markets and grow existing untapped opportunities. This document analyzes 10 leading CSPs' initiatives to help CSP strategists and chief digital officers understand key considerations when devising their enterprise digital service strategy.

Table Of Contents

Introduction

Market Trend

  • Portfolio Strategy — The Nexus of Forces Underpins CEDSs
    • Implications for CSPs
  • Organizational Models — CEDSs Are Scattered Across the CSP Organization
    • Implications for CSPs
  • Go-to-Market Strategy — While the Majority of CEDSs Today Are Horizontal Solutions Aimed at Large Enterprise and Offered in B2B Mode, Several CSPs Are Trying to Gain Traction in the SMB Market
    • B2B Versus B2B2C
    • Large Enterprises Versus SMBs
    • Horizontal Versus Vertical Solutions
    • Channels to Market — Direct Versus Indirect Channels
  • Implementation Models — CSPs Mainly Rely on Partnerships and Outsourcing to Implement Enterprise Digital Services
    • Implications for CSPs
  • Delivery Models — Cloud-Based Solutions Gain Prominence Over Premises-Based Solutions
    • Implications for CSPs
  • Business Models — Pay per Use Gains Prominence Among All CEDS Categories
    • Implications for CSPs
  • Innovation Models — CEDS Innovation Approaches Span Multiple Spheres: Time, Focus Area, Geography and Investment Level
    • Implications for CSPs

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