Gartner Research

Digital Marketing, Internet of Things and 3D Printing Are Digital-Business-Driven Disruptions for Supply Chains

Published: 11 March 2014

ID: G00260877

Analyst(s): Michael Burkett , Noha Tohamy , Steven Steutermann


Significant growth in digital capabilities is projected in this decade for digital marketing, the Internet of Things and 3D printing. Supply chain leaders must prepare now for how this will transform products, customer service and the supply chain models that support them.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • A 30-fold increase in Internet-connected physical devices by 2020 will significantly alter supply chain leader information access and cyber-risk exposure
  • A double-digit increase in digital marketing investment provides supply chain leaders with deeper market insight, as well as fulfillment challenges in industries where more granular market segments are targeted
  • 3DP and digital-physical system engineering skills will converge digital, people and things to disrupt current products and supply chain designs for supply chain leaders
    • 3DP Is Slowly Emerging to Disrupt Select Manufacturing Processes and Supply Chains
    • Integration of Physical and Digital Product Design Demands New Design and Supply Capabilities
  • What Is Digital Business?

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