Gartner Research

Advice for CSPs on Seizing Opportunities in Adjacent Markets

Published: 17 March 2014

ID: G00262615

Analyst(s): King-Yew Foong


By 2017, services in adjacent markets will account for 8% of communications service providers' revenue worldwide, on average. CSPs' senior executives should start by pursuing the most promising opportunities in these markets and ensure they monetize mobile data services appropriately.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • As no single adjacent-market opportunity can fully address the revenue growth challenges facing CSPs, these companies must pursue multiple opportunities
  • For CSPs to increase the contribution of adjacent-market opportunities to well over 8% of their total revenue, they need to identify service synergies and make significant investments and acquisitions
  • Adjacent-market services drive the consumption of mobile data offerings, which CSPs will need to monetize appropriately

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.