Gartner Research

Advice for CSPs on Seizing Opportunities in Adjacent Markets

Published: 17 March 2014

ID: G00262615

Analyst(s): King-Yew Foong

Summary

By 2017, services in adjacent markets will account for 8% of communications service providers' revenue worldwide, on average. CSPs' senior executives should start by pursuing the most promising opportunities in these markets and ensure they monetize mobile data services appropriately.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • As no single adjacent-market opportunity can fully address the revenue growth challenges facing CSPs, these companies must pursue multiple opportunities
  • For CSPs to increase the contribution of adjacent-market opportunities to well over 8% of their total revenue, they need to identify service synergies and make significant investments and acquisitions
  • Adjacent-market services drive the consumption of mobile data offerings, which CSPs will need to monetize appropriately

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