Gartner Research

Market Trends: Providers Must Close the Value Gap as the Nexus of Forces Impacts Vertical Industry Markets

Published: 17 March 2014

ID: G00260742

Analyst(s): Kenneth Brant


The Nexus of Forces synergies create great potential value for end users; these synergies vary by industry. Technology providers should refocus their vertical strategies, taking the initiative to close the "value gaps" via R&D to connect the forces.

Table Of Contents


Market Trend

  • The Persistent Gap Between Potential Value and Actual Supply
  • Market Structure Trend
    • Strength in Synergies
  • Buyers Trend
    • Buyer Trend No. 1: Digitalization and Consumerization Are Propelling Adoption in Vertical Industries
    • Buyer Trend No. 2: Adoption of the Nexus Will Vary by Industry
    • Buyer Trend No. 3: The Nexus Is Creating New Value Propositions
  • Implications and Challenges for Providers

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