Gartner Research

Pick Your Future Industry to Estimate Digital Business IT Spending Levels

Published: 17 March 2014

ID: G00258252

Analyst(s): Kurt Potter


Big changes like enterprise shifts to digital business models are often heavy on vision and light on quantitative estimates for IT spending and staffing. IT leaders can use these methods for calculating high-level metrics for setting expectations or selling the financial plan for digital businesses.

Table Of Contents


  • IT Investment Levels for Digital Business Transformation Are Often Not Clear
  • High-Level Estimating Options Can Help Create Digital Business Planning Assumptions
    • Select IT Spending Metrics for Your New or Target Industry
    • Use the Current Industry IT Spending Averages and Quartiles to Create a Five-Year Road Map
    • Choose From Possible Current and Target Industry Pairings
    • Dig Deeper and Look Further Outside the Enterprise to Estimate Better
  • What Is Digital Business?

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