Gartner Research

MWC 2014: Mobile Apps Are Becoming Increasingly Intelligent

Published: 18 March 2014

ID: G00259447

Analyst(s): Jessica Ekholm


The annual Mobile World Congress in Barcelona showed a strong case for making apps and services increasingly cognizant in order to serve the consumer of the future. This confirmed our views regarding consumer services and app trends and how the providers of these need to respond.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The increased awareness and implementation of analytics and self-learning systems will force B2C companies to hasten their adoption of these technologies, to stay competitive and better serve the consumer of the future
  • Use of messaging apps is on the up and an increasing amount of sensitive data is being shared more or less securely over them, creating an opportunity for providers of secure messaging apps
  • Video will make up 50% of all data traffic worldwide by 2018, increasing the pressure on CSPs to spend more on infrastructure to keep pace with demand

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