Gartner Research

Why Campaigns Go Viral

Published: 18 March 2014

ID: G00262682

Analyst(s): Richard Fouts


No one can guarantee a campaign will go viral, just as no one can guarantee a hit film. But there are things digital marketers can do to encourage their audience to share, spread and push their ideas into the stratosphere.

Table Of Contents


  • Market Noise at an All-Time High
  • A New Communications Environment Has Few Rules
  • Encourage the Target Audience to Share Your Idea
  • Entertain Your Audience
  • Ride the Coattails of a Breaking News Item
  • Engage Your Audience in a Compelling Cause That Is Universal to All Humankind
  • What to Do Next
    • Bottom Line: Tell a Good Story

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