Gartner Research

Competitive Landscape: Mobile Wallet Solution Providers, 2014

Published: 18 March 2014

ID: G00255265

Analyst(s): Sandy Shen


Several mobile wallet solution providers, which have platforms that work with the existing payment and retail infrastructures, stand out today. To be successful, providers must not only invest in product differentiation, but also build leadership in key industries.

Table Of Contents


  • Definition of Mobile Wallet
    • More Service Providers Will Launch Mobile Wallets
    • Loyalty and Rewards Are Driving Mobile Wallet Adoption
    • Wallet Providers Are Tapping Into Transactions Offline
  • Competitive Situation and Trends
    • Bridging Mobile Wallets to the Offline World Is a Key Competitive Advantage
    • Cloud-Based and Open Platforms Are the Norms for Mobile Wallets
    • Integration With the Existing App and New Developments Are Supported
  • Market Players
  • The Future of Competition
    • Top Vendors Will Build Their Leadership in Key Verticals
    • Data Analytics and High-Accuracy Targeting Will Be Differentiators
    • Alliance Will Take Place Alongside Acquisitions
  • Competitive Profiles
    • Airtag
    • FIS
    • FreedomPay
    • Gemalto
    • Monitise
    • Paydiant
  • References and Methodology

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