Gartner Research

Research Roundup: Impact of OTT Players on CSPs' Business

Published: 19 March 2014

ID: G00260654

Analyst(s): Gyanee Dewnarain

Summary

Communications service providers need to keep pace with the rapidly evolving over-the-top market dynamics and strategize accordingly. This document captures a review of our extensive library of Gartner research available in this area and highlights best practices for CSP strategists.

Table Of Contents

Analysis

Research Highlights

  • CSPs in Developed Western Markets Are Now Equipped With a Greater Sense of Pragmatism When Approaching OTT Players
  • CSPs in Markets With Local Language and Cultural Requirements Are Facing Competition From Local Players
  • CSPs Need to Identify the Strengths, Weaknesses and Pain Points of Key OTT Players to Better Position Themselves
  • CSPs Need to Closely Monitor and Respond to the Activities of Ecosystem Players as They Strengthen Their Position Via Notable Acquisitions
  • CSPs Can Develop Competitive Advantage Versus OTT Players by Leveraging Customer Data
  • Conclusion

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