Gartner Research

Market Trends: Vertical Industries Heat Map for Imaging and Print Services

Published: 19 March 2014

ID: G00260770

Analyst(s): Zalak Shah, Lai-ling Lam , Sharon McNee, Tomoko Mitani, Elizabeth Kim , Ken Weilerstein, Pete Basiliere


As imaging and print service vendors shift their focus to services, they must adapt their offerings to suit the requirements of specific vertical industries. This document highlights and examines the opportunities and provider strategies across nine separate verticals.

Table Of Contents


Market Trend

  • Moving From Hardware to Services, and Horizontal to Vertical
    • The Heat Maps and What They Show
  • Vertical Market Advice and Opportunities

Contrarian View

  • Questioning the Viability of a Vertical Approach
  • Appendix
    • Guide to the Figure 1 Criteria
    • Definitions of Terms Used

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