Gartner Research

Use Social Behavior to Trigger Social Commerce

Published: 19 March 2014

ID: G00259656

Analyst(s): Jennifer Polk


Humans are hard-wired to consume and share information. Social media allows us to do so faster and easier than ever before, giving people the power to influence the attitudes and actions of others. Use this research to learn how to motivate social behavior that leads to social commerce.

Table Of Contents


  • How Social Behaviors Impact Buying Behavior
    • Endorsement — Example: Like, +1, Pin
    • Engagement — Example: Comment, Reply
    • Distribution — Example: Retweet, Repin, Favorite, Share
  • How to Motivate and Measure Meaningful Social Behaviors
  • What to Do Next

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