Gartner Research

Survey Analysis: Demand-Planning Capabilities Separate Retail Leaders From Laggards

Published: 20 March 2014

ID: G00255560

Analyst(s): Mike Griswold , Lucie Draper


Gartner's global retail industry survey identifies demand-planning best practices that retail supply chain executives can use to improve on-shelf availability, grow revenue and improve gross margin.

Table Of Contents

Survey Objective

Data Insights

  • Retail Supply Chain Leaders Possess a Broader Supply Chain Span of Control
  • Retail Leaders Migrate Demand Planning From Merchandising to the Supply Chain
  • Promotional, New Item and Multichannel Forecasting Capabilities Are the Key Enablers of Retail Growth Strategies
  • Methodology
    • Gartner CEO Study
    • Retailer Demand-Driven Survey

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