Gartner Research

Market Insight: Manufacturing and Natural Resources Industry Primer, 2014

Published: 21 March 2014

ID: G00260739

Analyst(s): Kenneth Brant

Summary

The manufacturing and natural resources market comprises an unusually large and diverse set of industries with unique operations and regulations driving IT demand. Proper segmentation linked to relevant product offerings and promotions is fundamental for success.

Table Of Contents

Analysis

  • The Situation Analysis
    • The Market
    • Top Business Priorities
    • Key Technology Trends
    • Key Inhibitors to IT Investment
    • Targeting the Market
    • MNR Solution Maps
    • Purchasing Behaviors, Buying Centers and Messaging Map
    • Key Influencers Map
  • The Competitive Landscape
    • Market Structure and Key Players
    • Competition in Software Markets
    • Competition in IT Services Markets

Background and Context

  • Market Segmentation

The Impact

Conclusion

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