Gartner Research

Competitive Landscape: Smartphone OEMs, China

Published: 26 March 2014

ID: G00245302

Analyst(s): Roger Sheng , CK Lu

Summary

Five Chinese OEMs were among the top 10 smartphone brands in 4Q13 and had a total worldwide market share of 17%. However, IT leaders from OEMs and semiconductor vendors remain challenged about future growth when seeking expansion into global markets.

Table Of Contents

Analysis

  • Competitive Situation and Trends
    • Product Offerings Aligned With Design Capabilities
    • Marketing Activities Are Defined by Targeted Markets and Consumers
    • Balancing Distribution Between Retail, Online and Carrier Channels
    • Efficient Supply Chain Management Is Critical to Profitability in the Fast-Changing Market
    • Company Vision — Long-Term Objectives Are the Beginnings of Future Growth
  • Market Players
    • Evaluating the Competence of the Main Chinese Smartphone OEMs
  • The Future of Competition
  • Competitive Profiles
    • Lenovo
    • Huawei
    • ZTE
    • Yulong
    • TCL
    • Xiaomi
    • Gionee
    • Oppo Electronics
    • BBK
    • Tianyu
    • Hisense
  • References and Methodology

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