Gartner Research

Tech Go-to-Market: A Practical Guide to Market Segmentation

Published: 26 March 2014

ID: G00261959

Analyst(s): Hank Barnes


The identification of the ideal targets for your product or service is at the heart of market segmentation efforts. To win in competitive markets, providers can use this document to be more effective defining their target segments and applying the criteria to their sales and marketing efforts.

Table Of Contents


  • A Pragmatic Approach to Communicating the Role of Target Segments Can Encourage Broad Acceptance Across Marketing and Sales
  • Better Target Segment Definition Start With a Thorough Understanding of the Dynamics of Your Market
  • How to Segment Effectively to Support Next-Level Performance
  • Benefits of More Detailed Target Segment Definition
  • Keys to Success
  • Summary

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