Published: 27 March 2014
ID: G00262454
Analyst(s): Mikako Kitagawa , Kanae Maita, Lillian Tay
Sony is selling its VAIO PC brand to concentrate on smartphones and tablets, highlighting that all consumer device vendors need to continuously redefine their value propositions and business models in order to remain relevant to target users, grow presence in the market and sustain profit.
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