Gartner Research

When to Use Google Analytics for Web Analytics Initiatives

Published: 27 March 2014

ID: G00258487

Analyst(s): Lisa Kart


Google Analytics may not have met your requirements for Web analytics in the past, but recent enhancements mean it's now suitable for many Web analytics tasks. We describe when it's a good choice for IT leaders responsible for, or supporting, Web analytics initiatives, and when it isn't.

Table Of Contents
  • Key Challenges



  • Explore the New Features of Google Analytics
  • Consider the Premium Version for Advanced Features
  • Evaluate Other Products If You Need an On-Premises Solution

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