Gartner Research

Harnessing a Global Talent Pool Through Crowdsourcing Can Increase Speed and Deliver Innovation

Published: 28 March 2014

ID: G00260132

Analyst(s): Helen Huntley, Kris Doering, Ed Anderson


Cloud computing has brought an explosion of service delivery options, including the ability to tap into a global IT talent pool through crowdsourcing. Sourcing managers can engage "the crowd" to tap into the benefits of this new sourcing model if they understand its inherent challenges.

Table Of Contents
  • Key Challenges



  • Use Crowdsourcing to Address Four Major IT Sourcing Challenges
  • Choose the Optimal Crowdsourcing Model to Fit Your Business Needs
  • Using Task-Based Crowdsourcing

Case Study

  • Otis Elevator
    • 150-Year-Old Company Uses the Crowd to Modernize Customer Interactions
    • Using Challenge-Based Crowdsourcing

Case Study

  • Smartsheet: Competition to Test and Integrate a New API
  • Mitigate the Potential Risks of Crowdsourcing

Examples of Innovation Through Crowdsourcing — Case Studies

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