Gartner Research

Find Overlooked Ultrabook Opportunities in Brazil and China and Among Baby Boomers

Published: 28 March 2014

ID: G00259066

Analyst(s): Neha Gupta , Tuong Nguyen


PC vendors should look beyond technology leaders and early adopters and identify groups that are inherently interested in ultramobiles as a replacement option to offset the decline in traditional PC sales.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Brazilians' preferences for portability will require OEMs to invest in mobile form factors and experiment with positioning products that can balance portability with functionality and pricing
  • With China's PC sales expected to remain flat through 2018, OEMs need to understand local preferences to improve their strategic positioning of technology solutions
  • The changing needs of baby boomers will require OEMs to differentiate their tablet and Ultrabook offerings to cater to this segment's preferences

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