Gartner Research

Get a Bigger Return From Customer Communications With Uplift Analysis

Published: 28 March 2014

ID: G00262203

Analyst(s): Adam Sarner , Gareth Herschel , Martin Kihn


Uplift analysis enables digital marketers to tell more precisely which customers will respond to messages and offers — and which ones won't. In the right situation, these techniques and tools can boost your marketing performance.

Table Of Contents


  • How Uplift Analysis Works
  • When to Consider Uplift Analysis
  • What to Do Next

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