Gartner Research

Vendor Panorama for Trade Promotion Management in Consumer Goods, 2014

Published: 28 March 2014

ID: G00249438

Analyst(s): Dale Hagemeyer


Technologies related to managing trade promotions have never been more relevant, as the average revenue expended by manufacturers for promotions now exceeds 20% of revenue. Companies are leaving spreadsheets for automated technologies, while others are adding promotion optimization capabilities.

Table Of Contents
  • Market Overview
  • Evaluation Criteria
  • Company Assessment
    • Company Viability
    • Geographic Strategy
    • Market Responsiveness and Track Record
    • Deployment Capabilities
    • Market Understanding
    • Vertical/Industry Strategy
    • Partner Leverage
    • Company Vision
  • Product Assessment
    • Product Aptness and Flexibility
    • Delivery Flexibility
    • TPM Completeness
    • TPO Completeness
    • User Experience
    • Analytical Capabilities
    • Product Vision
    • Configurability
    • Comparative Assessments
  • Vendor Analysis
    • Accenture CAS
    • Adesso Solutions
    • AFS Technologies
    • Comarch
    • CPGToolBox
    • Data Ventures
    • Exceedra
    • Flintfox
    • IBM DemandTec
    • ITC Infotech
    • Klee Commerce
    • Mindtree
    • Nielsen (Having Acquired the Former G4 Analytics)
    • Oracle
    • SAP
    • TABS Group
    • T-Pro Solutions
    • UpClear
    • Wipro Promax Analytics Solutions (WPAS)
    • XTEL

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