Gartner Research

SWOT: IBM in the Midmarket

Published: 31 March 2014

ID: G00248770

Analyst(s): Kiyomi Yamada , Michele Caminos, Mikako Kitagawa , Christine Arcaris, Robert Anderson , Ed Anderson , Pete Basiliere

Summary

This report analyzes IBM's strengths, opportunities, weaknesses and threats in relation to its growth potential in the midsize-business market. Provider strategists responsible for midmarket strategy can use this document to understand how to compete with or relate to IBM.

Table Of Contents

Analysis

  • SWOT Analysis
    • Background
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
    • Partners
    • Competitors
  • Implication for IBM
  • Company Overview
  • Methodology
  • Definitions

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