Gartner Research

Improve Your DCIM Market Position by Understanding Who Is Buying and How Purchases Are Funded

Published: 31 March 2014

ID: G00259592

Analyst(s): Federico De Silva, April Adams

Summary

Large enterprises are reporting strong interest in data center infrastructure management tools for 2014. DCIM providers can increase their lead-to-sales conversion rates by knowing what types of companies are most likely to invest in significant DCIM deployments and how they will fund the solutions.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • DCIM for the majority of the production environment is one of the top technology projects large enterprises plan to invest in for 2014, but DCIM providers must take into consideration regional differences
  • Large enterprises with definitive strategic plans for their data centers are more likely to consider DCIM a top investment priority for 2014, making them a key target market for DCIM providers
  • The influence different roles have over product selection and budgets differs in organizations that plan to invest in DCIM for 2014 and those that don't, so DCIM providers should vary their marketing strategy as well

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