Gartner Research

Find an Operations Chief to Orchestrate Digital Marketing Like a Maestro

Published: 31 March 2014

ID: G00262503

Analyst(s): Jake Sorofman


Digital channels and techniques introduce organizational, administrative and performance challenges for marketing leaders. Use this research to find a digital marketing operations leader to avoid process bottlenecks, unlock efficiencies, and enable continuous improvement at digital speed and scale.

Table Of Contents


  • Justifying the Hire
  • Role Description
    • Responsibilities
    • Skills
  • Background
    • Education, Management and Leadership
    • Job Titles
    • Measuring Performance
  • What to Do Next

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