Gartner Research

Prioritize Mobile Application Development to Maximize Business Value

Published: 01 April 2014

ID: G00261751

Analyst(s): Richard Marshall, Adrian Leow , Jason Wong


Rising demand for mobile apps makes a systematic way to prioritize delivery by business value vital for those charged with enterprise mobility enablement. A collaborative approach is ideal, bringing together and aligning stakeholder criteria to compare value, ROI, cost and competitive advantage.

Table Of Contents
  • Key Challenges



  • IT Must Change From Controller to Facilitator of All Mobile App Projects to Ensure Compliance With Corporate Standards for Maintainability and Security
  • Define Business Criteria Based on Value, Cost and Differentiation to Ensure Consistent App Prioritization
  • Create and Maintain a Mobile App Road Map to Ensure a Transparent Selection Process
  • Adopt Agile Product and Portfolio Management Practices to Specifically Cover Mobility Planning in Your Organization

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