Gartner Research

Gartner Glossary of Digital Marketing Terms

Published: 01 April 2014

ID: G00259994

Analyst(s): Jennifer Polk , Yvonne Genovese, Jennifer S. Beck, Mike McGuire , Jake Sorofman, Julie Hopkins , Allen Weiner, Martin Kihn, Laura McLellan, Aparna Bajaj, Adam Sarner , Richard Fouts, Andrew Frank


Gartner delivers a unified definition of digital marketing terms and techniques to facilitate a consistent interpretation. Use this document to get your team and stakeholders on the same page when strategizing, planning and implementing your digital marketing initiatives.

Table Of Contents


  • Digital Marketing Terms Aligned With Digital Marketing Transit Map
    • Digital Marketing Terms


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