Gartner Research

Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Map — Only Us U Focuses on Brilliance for the Market

Published: 02 April 2014

ID: G00260397

Analyst(s): Jan-Martin Lowendahl


Using alternate future scenarios to visualize and concretize future options is a proven method for informing institutional strategy. Here, we present the most conservative of our four business model scenarios, Only Us U, and its corresponding Strategic Technology Map.

Table Of Contents


  • Technological Decisions by Storytelling: Only Us U Often Began as Monasteries and May Change Back Into "Monasteries"
    • The Present Only Us U
    • The Future Only Us U — Extreme Characteristics
  • Matching Technologies to the Only Us U Scenario With the Strategic Technology Map
  • The CRM Case: Only Us U Will Focus on Alumni CRM

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