Gartner Research

Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Map — Everybody's U Leverages Scale of the Market

Published: 02 April 2014

ID: G00260396

Analyst(s): Jan-Martin Lowendahl


Using alternate future scenarios to visualize and concretize future options is a proven method for informing institutional strategy. Here, we present the most challenging of our four business model scenarios: Everybody's U and its corresponding Strategic Technology Map.

Table Of Contents


  • Technological Decisions by Storytelling: Everybody's U Began as National Knowledge Factories and May Change to Global Learning Ecosystems
    • The Present Everybody's U
    • The Future Everybody's U — Extreme Characteristics
  • Matching Technologies to the Everybody's U Scenario With the Strategic Technology Map
    • Cold Case or Enabler?
    • Corporate Green Light
    • People's Choice
    • Hot Spot!
  • The CRM Case: Everybody's U Will Focus on CRM for Enrollment and CRM for Retention

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