Gartner Research

Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Map — All About U Seeks Speed to Market

Published: 02 April 2014

ID: G00260394

Analyst(s): Jan-Martin Lowendahl


Using alternate future scenarios to visualize and concretize future options is a proven method for informing institutional strategy. Here, we present the most avant-garde of our four business model scenarios: All About U and its corresponding Strategic Technology Map.

Table Of Contents


  • Technological Decisions by Storytelling: All About U Often Began as Correspondence Courses and May Transform to the Brokerage U
    • The Present All About U
    • The Future All About U — Extreme Characteristics
  • Matching Technologies to the All About U Scenario With the Strategic Technology Map
    • Cold Case or Enabler?
    • Corporate Green Light
    • People's Choice
    • Hot Spot!
  • The CRM Case: All About U Will Not Use CRM, but Rather, Tutor Relationship Management Tools

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