Gartner Research

Digital Commerce Gets Bigger Share of Digital Marketing Budget

Published: 02 April 2014

ID: G00259993

Analyst(s): Allen Weiner, Laura McLellan, Aparna Bajaj


Gartner's Digital Marketing Spending survey reveals that digital marketers are giving a higher priority to their organization's digital commerce experiences than in the past. Use this research to see how your spending compares with other organizations' priorities.

Table Of Contents

Survey Objective

Data Insights

  • Finding 1 — Digital Marketing Spending on Digital Commerce Increased Across the Board in 2013
  • Finding 2 — Level of Digital Marketing Maturity Significantly Impacts Digital Marketing Spending on Digital Commerce
  • Finding 3 — Digital Marketing Spending on Digital Commerce Will Continue to Increase in 2014
  • Finding 4 — Companies Are Increasing the Amount of Digital Commerce Activities They Perform Internally
  • Future Outlook
  • Methodology
    • Digital Marketing Spending Survey
    • Segmentation Analysis
  • Definitions

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