Gartner Research

Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Map — Me, Not U Looks to Edge in the Market

Published: 02 April 2014

ID: G00260395

Analyst(s): Jan-Martin Lowendahl

Summary

Using alternate future scenarios to visualize and concretize future options is a proven method for informing institutional strategy. Here, we present the most straightforward of our four "business model" scenarios: Me, Not U and its corresponding Strategic Technology Map.

Table Of Contents

Analysis

  • Technological Decisions by Storytelling: Me, Not U Often Began as Guilds and May Turn Into Clubs
    • The Present Me Not U
    • The Future Me, Not U — Extreme Characteristics
  • Matching Technologies to the Me, Not U Scenario With the Strategic Technology Map
    • Cold Case or Enabler?
    • Corporate Green Light
    • People's Choice
    • Hot Spot!
  • The CRM Case: Me, Not U Will Focus on Alumni CRM, Retention CRM and Social CRM

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