Gartner Research

Redefine Gamification to Understand Its Opportunities and Limitations

Published: 03 April 2014

ID: G00257682

Analyst(s): Brian Burke


Gamification is often loosely defined, leading to market confusion, inflated expectations and implementation failures. Gamification is distinguished by its digital engagement model and the focus on motivating players to achieve their goals.

Table Of Contents
  • Key Challenges



  • Recognize That Gamification Success Is Limited to Applications With Shared Goals and Value Exchange
  • Leverage the Opportunities of a Digital Engagement Model

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