Gartner Research

Where's That App? The Rise of Banking App Stores

Published: 07 April 2014

ID: G00259560

Analyst(s): Kristin Moyer

Summary

Few banks have deployed their own customer app stores. However, the high demand for apps is causing challenges that could negatively impact sales and user experience. Bank CIOs, CMOs and line-of-business heads should evaluate the potential need for bank-specific app stores.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Evaluate the Potential Need for a Banking App Store
  • Improve Website Organization to Support App Discovery and User Experience
  • Continue to Make Banking Apps Available Through the Public Stores

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